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FAST Channels Stands for "Free Ad-Supported Streaming Television", which refers to free, ad-supported television channels. This is a popular business model in the television industry, where users can enjoy a diverse range of programs similar to traditional television, but delivered via the internet on devices such as smartphones and smart TVs. Users can watch a variety of television shows, movies, and digital content on these channels. All they need to do is log in at the scheduled time to watch their favorite programs or movies, and while there may be some advertisements, it is akin to the traditional television viewing experience.
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FAST (Free Ad-Supported Streaming TV) is rapidly becoming a new advertising trend in Vietnam, offering businesses numerous advantages over traditional channels like cable and satellite TV. According to an Omdia report (January 2023), revenue from this service has increased 20 times from 2019 to 2022 and is projected to reach $12 billion by 2027 and $18 billion by 2028 (data from Broadpeak). As of Quarter 1 2024, there are a total of nearly 1,500 FAST Channels worldwide, with around 70% belonging to the US market. The development of technology and globalization has paved the way for FAST Channel to become an ideal business model in Vietnam. The prominent favorable factors include:
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Server-Side Ad Insertion (SSAI) is a groundbreaking technology in the digital advertising field, focusing on enhancing viewer engagement and delivering seamless ad experiences. SSAI has revolutionized ad delivery methods, bringing significant benefits to both content creators and advertisers. This article will delve into the 5 key advantages of SSAI, explaining why it's an indispensable tool for anyone operating in this field.
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We all live in a world where accessing and consuming online content has become more common than ever. With the advancement of technology, Video on Demand (VOD) has become an essential part of our daily lives. It is a powerful tool that allows us to watch shows, movies, educational videos, and entertainment content instantly, anytime, anywhere, without being dependent on traditional TV schedules. Let's delve deeper into what VOD is, its impact, and how it is changing the way we view and interact with online content.
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