Enable ADS Insertion Everywhere

Dynamic Ad Insertion – also known as Server-side ad insertion (SSAI) – enables the seamless delivery of video ads into content streamed on internet-enabled devices.

Seamless ads Personalized streams. Monetize effortlessly
Unlock ad potential. Scale seamlessly.

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Strength

Outstanding advantages of Dynamic Ad Insertion

Managing a large number of viewers simultaneously

Use a cloud solution that is easy to scale, ensuring high performance and a smooth user experience.

Integration

Fully Integrated with Sigma Streaming Platform.Compatible with both live and stand-alone content (VOD). Supported on most player platforms (player).

High fill rate and ad completion rate

Achieve a high fill rate and ad completion rate, optimize advertising profits, and increase overall advertising performance.

Instant ad conversion and alignment to the original stream

Matches the original content, ensuring a seamless experience.

HIGHLIGHTS FEATURES

What's included

How it Work?

Replace broadcast ad-breaks with addressable OTT Ads Insert ads into Live- Linear TV and VOD streams.

Control method

Control ads and content using various methods, including management by ad insert endpoint, user-based management, and individual ad-based management.

Customer dashboard

Supports on multiple platforms and multiple devices. The document provides an overview of SSAI-related index information and includes details from the user manual.

Ad insert endpoint

An ad insert endpoint assembles your source manifests into a linear stream, with each ad insert endpoint containing one or more outputs corresponding to your package configuration.

Advertising list

Once the ads have been transcoded and are eligible for insertion into content, the ad list helps manage the insertion of these ads into live content in a logical and smooth manner.

Analytics tool

Tracks Content Popularrity, Viewer Engagement, Ad perforrmance Service Monitorring 24/7.

Globally, 42.7% of internet users use ad blockers

Avoiding Ad Blockers for Video Monetization

By integrating content and ads into one continuous stream, SSAI provides a seamless viewing experience, similar to a traditional advertising break. We offers SSAI technology that makes it possible to exchange and insert TV spots on the fly, so broadcasters can increase yield from linear streams within OTT and web environments.

Users stream video or OTT content on internet-enabled devices via content delivery networks (CDNs). When a user reaches an ad break, the SSAI server requests ads from third-party ad servers. The SSAI server then stitches those ads – at the same bitrate, frame rate and audio level as the underlying stream – directly into the content, which is passed back to the viewing device via the CDN.